Remember, it's the Customer's Website

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"Where were you when the page was blank?"
Truman Capote

Our customers come to purchase a professional website. They have a vision in their minds-eye of how they want the pages to look. Our job is to turn their idea into reality using our specialized skill set, and advising based on our knowledge and experience of web techniques and protocols. That's what we're paid to do.

We can (and will) give our opinion and our reasons when faced with a client's suggestion about something we believe is a mistake. There are fundamentals of design that enhance, clarify, improve, and facilitate the delivery of content:

• easy-to-read fonts (remember those seniors whose aging eyes need glasses)
• easy-to-read colour schemes (remember those men who are colour-blind)
• easy-to-find navigation links (remember those web newcomers)
• optimized graphics (remember those viewers using a dial-up connection)
• fluid page re-sizing (remember those viewers on a lap-top)

Clients say things like "I love the blue background but can I have it in white?" We explain why we chose blue in the first place. The worse thing that can happen is not a designer saying to friends "I built this website but I don't like the white background" - it's a customer saying to friends "This is my website but I didn't want this blue background".