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Why Do I Need A Website?

Using the Internet as a marketing tool is a wise business decision even if you aren't "a huge manufacturing concern that exports internationally". Websites benefit all types and all sizes of businesses.

Consider the Reception Area in your Office (or showroom, or restaurant, or store..): What information does a potential customer get when he walks through your door? Can he...

Reception Desk
  • Read the Sign stating Hours of Operation? (and maybe a temporary sign about extended hours over the holidays?)
  • Pick up a Business Card with your full Business Name, Mailing Address, FAX Number...? (how many weekly calls ask those very questions?)
  • Read a Brochure about your Company's History, Products, Mission Statement?
  • Look at framed Photos of the Owners and Employees at Promotional and Staff Events?
  • Read Notices on a Bulletin-Board? Get Information about Affiliates and Suppliers?
  • Admire Award Plaques, Trophies, Team Photos, and Sponsorship "Thank You" Certificates?
  • Learn Methods of Payment?
  • Pick Up a Catalogue, Book an Appointment, Ask Questions, Meet Staff?
A website provides the experience of visiting your building.  You need a website for the potential customer who...
  • doesn't, or can't, drop by
  • doesn't know your location
  • needs to know about parking/public transit/handicapped accessibility
  • wants to gain product/service information before making a decision
  • wants to comparison shop before making a commitment
  • has time to browse now: at midnight on the Sunday of a long weekend
  • wants the assurance your firm is professional, up-to-date, and interested in catering to his needs at his convenience
A Business Website on the World Wide Web is a service to all of your potential clients (whether they be across the road or around the world) , and it's advertising and promotion for you.

Creative Commons License Why Do I Need A Website? by Lynda French is licensed under a Creative Commons Attribution 2.5 Canada License.

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